Logo design - what it takes. Posted 8-11-2010

I saw this a year ago and just had to track it down again as I was mid logo development for a tech company. If you've ever wondered what really goes in to making a logo, then you need to watch this video. As a client, it's eye-opening. As a designer, it's peace of mind knowing that even the simplest of designs take research, time and multiple iterations. Simple may look easy, but that doesn't always mean it is.

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